Monday: Traffic and Sleepiness - Not a good Combination.

Monday came and the first proper lesson were taught in class. A little insight were given on "What is Design?" and the simplest way to explain it is - a plan; artist or designers plan the arrangement of element to form a visual pattern by including the principle and element of design.

Among of the interesting keywords that were introduced which grabbed my attention:-

"Art seeks visual solutions"
Used to explain the design process; a process to answer the problem we're facing by using visuals.

"Creative Problem Solving"
Sometimes when words couldn't answer the problem, visual representation is the next best possible answer.

"There are no rules in art!"
Art is subjective - a creative field that doesn't fall on right or wrong.However, there are guidelines as the phrase doesn't say that all devices are equally the same. devices and visual success.

"Artistic practices and criteria have been developed from successful works"
We must observe and learn from the referred artist's work and how did they developed it.

"A picture is worth a thousand words"
 A picture communicates through symbols and can be understood by people across culture and language. However, not all cultures shares the same definition on the same symbol.

Procedures : Steps in the Process

The Creative Process:

• Thinking 
• Looking 
• Doing 

1. Thinking

Getting Started - A successful solution is visually effective, and communicates an idea.

• Understand the problem at hand. 
• Goal - What is to be achieved? 
• Style - Illustration, Abstract, nonobjective..
• Physical Limitations - Size, color, medium..
• Time Limit - When must it be finished? 

2. Looking

"Look again & See the Relationship"
- Try to see things in different perspective or in someone else shoes.


3. Doing
A simple technique that were explained in class "AIDA" is regarding on how to tackle the audience's preference.


A - Attention :Did you manage to get their attention?

I - Interest: Is it within their interest?

D - Desire: Do they have any desire or take any liking of the subject.

A - Action: What action should be taken or what action we can predict next?











Content and Form
Content - The subject matter, story or info that the artwork tries to communicate as in what the artist is going to say



Form- The purely visual aspect. How it looks as in how the artist is trying to convey it.

(Form = How the artist says it.)







Aesthetic

- When a piece does not have a message, the artwork is just for 'aesthetic' purposes. This can be referred to Deco Art movement.

- Purely abstract decoration has a very legitimate role in art.

- Most art is supposed to be a form of visual communication.







Art as Communication

- Symbols are a great way to communicate a theme or message.

- Often words are combined with a visual to strengthen the message.

- The artist or designer is trying to say something to the viewer.

- Even purely abstract lines, color and shapes can express an idea or a feeling.

- A successful design communicates an idea.